What Is Trial Conversion Rate?
Trial conversion rate is the percentage of free-trial users who upgrade to a paid plan within a given window (typically 14–30 days). Industry median is around 15%; top-quartile products exceed 25%. Low conversion usually points to activation problems rather than pricing issues.
Why it matters: this metric helps founders separate random variation from real business movement. Decisions improve when the metric is tracked in trend form, not one-off snapshots.
How to use it in practice: pair this metric with at least one upstream and one downstream signal. That way, you can explain why it changed and what action should come next.
In AI Co-Founder, this term appears in context with related indicators so you can move from definition to decision without switching tools.