What Is Trial Conversion Rate?
Trial conversion rate is the percentage of free-trial users who upgrade to a paid plan within a given window (typically 14–30 days). Industry median is around 15%; top-quartile products exceed 25%. Low conversion usually points to activation problems rather than pricing issues.
Why it matters: this metric helps founders separate random variation from real business movement. Decisions improve when the metric is tracked in trend form, not one-off snapshots.
How to use it in practice: pair this metric with at least one upstream and one downstream signal. That way, you can explain why it changed and what action should come next.
In Assist Founder, this term appears in context with related indicators so you can move from definition to decision without switching tools.