Pricing

Simple plans for
founders who need signal

Start free with Stripe data. Upgrade to unlock GA4, more decisions, and the full AI operating loop as your business grows.

Built for

$0 to $30K MRR founders

Save 20%

All paid plans are 20% cheaper when billed yearly. Starter at $47/mo, Growth at $79/mo.

Plans

Pay for leverage
not dashboard seats

Pricing is aligned to the value you get — more data sources, more decisions, more AI context as you grow.

Free

$0

Try the core workflow with Stripe data. No credit card required.

Stripe data only

3 AI decisions / month

10 Ask AI messages / month

30-day history

Start free

Starter

Recommended

$59/mo

Full Stripe + GA4 intelligence. The complete AI operating loop for growing founders.

Stripe + GA4 data sources

12 AI decisions / month

150 Ask AI messages / month

90-day history

5 alerts / month

Weekly email report

Start free

Growth

$99/mo

All sources, unlimited decisions, and daily AI strategy for founders scaling past $10K MRR.

All 3 data sources

Unlimited decisions (50 cap)

600 Ask AI messages / month

365-day history

Unlimited alerts

Daily AI decisions

Priority support

Start free

Included across all plans

A cleaner way to understand what changed

Decision-first product

The core workflow is always action-oriented — every plan gives you ranked decisions, not passive charts.

Secure source connections

Every plan includes protected OAuth flows, encrypted tokens, and founder-friendly setup guidance.

Need product depth before choosing a plan? Visit features or browse the learn hub.

Start operating with intention

Start growing with
intention

A calm founder platform designed to help you understand the business faster, make sharper decisions, and move with confidence.